Sunrise Trademark Protection FAQ

.Hair for Trademark Holders

What is Sunrise Trademark Protection?

During the Sunrise period of domain registration, trademark holders can pre-register domain names that match their trademarks before general availability. A valid SMD file from the Trademark Clearinghouse is required in order to register during Sunrise.

The Sunrise period for .BEAUTY, .HAIR, and .SKIN starts at 14:00:00 UTC on December 01, 2020, and ends at 13:59:59 UTC on February 05, 2021.

Phase
Start date
End date
Cost MSRP*
Sunrise (.Beauty, .Hair, .Skin)
Trademark Holder Landrush (.Makeup and .Quest)
Dec 1, 2020
14:00:00 UTC
Feb 5, 2021
13:59:59 UTC
$1,000 - $1,500
Registrations Closed*
Feb 5, 2021
14:00:00 UTC
Feb 10, 2021
13:59:59 UTC
-
Early Access Period
(.Beauty, .Hair, .Skin, .Makeup, and .Quest)
Feb 10, 2021
14:00:00 UTC
Mar 2, 2021
13:59:59 UTC
$150 - $17,000
General Availability
Mar 2, 2021
14:00:00 UTC
N/A
$15 - $20
*Price of premium names not included

What is Trademark Holder Landrush?

The Trademark Holder Landrush is an open registration period for .MAKEUP and .QUEST that matches the Sunrise period of .BEAUTY, .HAIR, and .SKIN. The Trademark Holder Landrush is for any business or trademark holder to secure their .MAKEUP and .QUEST domains before the general public.

Both .MAKEUP and .QUEST were acquired after the previous registry operator had held a traditional “Sunrise” phase. Since XYZ is now widely distributing .MAKEUP and .QUEST (along with .BEAUTY, .HAIR, and .SKIN) as unrestricted, generic domain extensions through its global network of registrars and resellers, the Trademark Holder Landrush phase gives businesses another opportunity to register their .MAKEUP and .QUEST domains before public EAP or general availability.

What is the Trademark Clearinghouse?

The Trademark Clearinghouse (TMCH) is a centralized database for verified trademarks. Brands registered in the TMCH can participate in the trademark-exclusive Sunrise period for any new domain extensions, such as .Beauty, .Hair, and .Skin.

The TMCH was created to give brands the opportunity to protect their trademarked name(s) during a trademark-exclusive registration period called the “Sunrise.”

Do I need to register my trademarks or have an SMD file to be eligible for Sunrise or Trademark Holder Landrush?

  • Sunrise (.BEAUTY, .HAIR, and .SKIN):
    Yes. A valid SMD file from the Trademark Clearinghouse is required in order to register during Sunrise.
  • Trademark Holder Landrush (.MAKEUP and .QUEST):
    No. A valid SMD file is not required in order to register during Trademark Holder Landrush. Neither registrars nor XYZ will validate trademarks during this period, and registrants are able to register their trademarks and also trademark variations, slogans, product names, and generic keywords before the public Early Access Period (EAP), when application fees will start at a higher fee.

How do I register and enter in my trademarks?

You can register your trademark in the TMCH by completing this form. Once you are verified, you’ll receive a unique authentication key (also known as an SMD file) that provides you access to participate in the Sunrise period.

You are only eligible to register the exact marks listed in your SMD file. If the trademark term is two or more words, you are typically allowed to register the names without spaces or with hyphens (-). For example, the trademarked term “XYZ Beauty Co” would be eligible to register all of the below during Sunrise:

"XYZ Beauty Co."
.Beauty
.Hair
.Skin
Exact Mark
XYZBeautyCo.Beauty
XYZBeautyCo.Hair
XYZBeautyCo.Skin
Variation 1
XYZ-BeautyCo.Beauty
XYZ-BeautyCo.Hair
XYZ-BeautyCo.Skin
Variation 2
XYZBeauty-Co.Beauty
XYZBeauty-Co.Hair
XYZBeauty-Co.Skin
Variation 3
XYZ-Beauty-Co.Beauty
XYZ-Beauty-Co.Hair
XYZ-Beauty-Co.Skin

Please also note that the entire trademark term must be registered to the left of the dot. In other words, for “XYZ Beauty Co,” XYZBeauty.Beauty would not be an eligible application in Sunrise, and must be registered in the public Early Access Period or General Availability.

What are the fees?

The TMCH has two fee structures depending on the quantity of trademarks you would like to register. If you are only registering a few trademarks, you would follow the Basic Fee Structure.
Registration cost for each trademark:

  • $150 USD for 1 year

For more information on fees, visit the TMCH website.

After I become a TMCH member, how and when can I register the .Beauty, .Hair, and .Skin domains that I want?

You can register your exact-match trademark domains starting on December 1, 2020 at any participating retailer. Domains are awarded on a first-come, first-served basis, so it is important to secure your marks early on in the Sunrise period. In order for your registration to be completed in Sunrise, the domain must match the SMD file you submit with your order.

Do I need to be in the beauty industry to register .BEAUTY, .HAIR, .SKIN, and .MAKEUP domains?

No. When .BEAUTY, .HAIR, .SKIN, .MAKEUP, and .QUEST were acquired by XYZ, the namespaces were opened up to all industries. Any business or individual can register unlimited .BEAUTY, .HAIR, .SKIN, .MAKEUP, and .QUEST domains for any purpose.

What if I forget to register during Sunrise or Trademark Holder Landrush?

All .BEAUTY, .HAIR, .SKIN, .MAKEUP, and .QUEST domains can be registered by the public during the priority Early Access Period (EAP). There is a one-time application fee for each registration during EAP to secure domains before the general availability launch. Highly sought-after keyword domains (e.g. 1.Beauty, LA.Beauty, or Cloud.Beauty) are also typically registered in EAP.

Phase
Start date
End date
Cost MSRP*
Sunrise (.Beauty, .Hair, .Skin)
Trademark Holder Landrush (.Makeup and .Quest)
Dec 1, 2020
14:00:00 UTC
Feb 5, 2021
13:59:59 UTC
$1,000 - $1,500
Registrations Closed*
Feb 5, 2021
14:00:00 UTC
Feb 10, 2021
13:59:59 UTC
-
Early Access Period
(.Beauty, .Hair, .Skin, .Makeup, and .Quest)
Feb 10, 2021
14:00:00 UTC
Mar 2, 2021
13:59:59 UTC
$150 - $17,000
General Availability
Mar 2, 2021
14:00:00 UTC
N/A
$15 - $20
*Price of premium names not included

What domains should I register during Sunrise and Trademark Holder Landrush?

  • Sunrise (.BEAUTY, .HAIR, and .SKIN):
    For brand protection, businesses are recommended to register their exact trademarks.
  • Trademark Holder Landrush (.MAKEUP and .QUEST):
    For brand protection, businesses are recommended to register all variations of their trademarks.

For example:

"XYZ Beauty Co."
.Beauty, .Hair, .Skin, .Makeup
Exact Mark
XYZ.Beauty, XYZ.Hair, XYZ.Skin, XYZ.Makeup
Variation 1
XYZBeautyCo.Beauty, XYZBeautyCo.Hair, XYZBeautyCo.Skin, XYZ.Makeup
Variation 2
XYZBeauty.Beauty, XYZBeauty.Hair, XYZBeauty.Skin, XYZBeauty.Makeup

The .BEAUTY, .HAIR, .SKIN, .MAKEUP, and .QUEST domains will be available for public registration starting March 02, 2021.

Phase
Start date
End date
Cost MSRP*
Sunrise (.Beauty, .Hair, .Skin)
Trademark Holder Landrush (.Makeup and .Quest)
Dec 1, 2020
14:00:00 UTC
Feb 5, 2021
13:59:59 UTC
$1,000 - $1,500
Registrations Closed*
Feb 5, 2021
14:00:00 UTC
Feb 10, 2021
13:59:59 UTC
-
Early Access Period
(.Beauty, .Hair, .Skin, .Makeup, and .Quest)
Feb 10, 2021
14:00:00 UTC
Mar 2, 2021
13:59:59 UTC
$150 - $17,000
General Availability
Mar 2, 2021
14:00:00 UTC
N/A
$15 - $20
*Price of premium names not included
.Hair Trademark Image